FAO Schwarz’s flagship store has closed yesterday, July 15, 2015. This famous, iconic brand has been around for 153 years and the flagship store has been in its iconic location for almost 30 years. The flagship store, famous for its high-end toys, a floor piano, and iconic guardsmen that greet you at the door, has closed due rising rent prices. For many, this store represents their childhood. They remember being spellbound the size of the huge, stuffed animals, of how magical the floor piano seemed, and of how the store seemed like a giant toy museum. The fact that the store has closed is sad for many, and locals and tourists alike made time in their busy schedule to visit this iconic store before it closed. While Toys “R” Us is reportedly looking for a new location, FAO Schwarz closed with no fixed location to move to.